Price varies depending on site volume and content. We will make the best proposal to suit your budget, so please feel free to consult with us.

When they hear the word “marketing,” some people may be reminded of Philip Kotler. According to Kotler, the definition of marketing is “a social, managed process which satisfies wants and needs through the creation and exchange of products and value by individuals and groups.” “Web marketing” indicates this sort of marketing carried out over the web. In all, there are four essential steps in web marketing: 1) Strategic planning, 2) Attracting customers, 3) Site construction, and 4) Closing. This process involves properly carrying out the necessary tasks at each step, and properly rotating through the PDCA cycle. In addition, rotation through the PDCA cycle is also carried out for the entire process. Strategic planning involves tasks such as investigation, analysis and hypothesis formulation. Web site position, customers, competition and strengths of one’s own company are all considered. Attracting customers involves specific lines of guidance to bring customers in. In site construction, it is necessary check usability and lines of guidance within the site. Closing involves tasks such as determining whether inquiry and application forms have been correctly provided. Please contact our company if you would like to discuss web marketing.

There are two approaches to SEO: offensive SEO and defensive SEO. To put it simply, in offensive SEO, techniques are devised so that one’s own web site is displayed with a high page display rank in search engine results, while in defensive SEO, measures are taken to prevent one’s own site from being mistakenly labeled by search engines as malicious. For example, there is the old saying: “Don’t straighten your crown under a plum tree.” The idea here is that, if you raise your hands to straighten your crown under some plums, you may cause the misunderstanding that you are trying to steal a plum. Therefore you shouldn’t do anything suspicious. Just because your own company’s SEO measures are not malicious does not mean you will not incur a penalty. Even if you have no ill will, there are an increasing number of cases where you may be penalized due to misunderstanding by the search engine. Web pages registered in a search engine are displayed in response to keywords, but the display order is determined according to the proprietary methods of each search engine. Results at the top of this order are more easily seen by search engine users, and attract a larger number of visitors. As a result, there are cases where companies or other entities try various tactics to raise their search ranking. These techniques and methods can be referred to generically as SEO. Specific SEO methods include: a keyword approach suitable for the target, appropriate use of keywords within the page, or having more sites link to the page to be promoted. However, search engine ranking algorithms are becoming more and more sophisticated every year. The algorithms are frequently changed, and each time this results in major changes in rankings. Our company provides legitimate SEO measures adapted to the search engine algorithms as they change with the times. Please feel free to discuss SEO with us.

Toshin’s rental guarantee services support people who want to rent out apartments and those looking to rent a place to live. Our rental guarantee system offers the following benefits.

For tenants:They make it possible to rent an apartment by yourself without asking an individual to provide a joint and several guarantee. (In some cases you might need a separate joint and several guarantor.) Guarantees are available for people without employment, people receiving livelihood protection assistance, and people with foreign nationalities. These services make it possible to rent an apartment smoothly by eliminating superfluous requirements.

For property owners:They help to reduce vacancies by making it possible for people to rent even if they do not have guarantors. They enable stable asset management with no worries about unpaid rent.